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Latest Posts
Who are the Agricultural Marketing Agencies?
Marketing agencies or intermediaries carry out marketing functions or offer marketing services. This article examines their activities to enable a better understanding of the part they play in agricultural marketing.… Read More
Warehousing and Agricultural Marketing Policies
Most often, agricultural produce is not sold immediately after production or purchase. Therefore, firms require storage facilities. This article introduces warehousing and marketing policies within the agricultural sector. 1. Warehousing… Read More
Facilitating Functions in Agricultural Markets
In the previous article, the focus was on the physical functions that include activities involving the physical handling of farm products. However, there are other functions that do not involve… Read More
Classification of Agricultural Markets
A market exists when buyers wishing to exchange money for a good or service are in contact with sellers who are willing to exchange goods or services for money. Thus,… Read More
Physical and Pricing Functions in Agriculture Products
The agricultural marketing process is carried out mainly through the physical functions performed on commodities and by utilizing the facilitating activities. These tasks help move farm produce from the farm… Read More
5 Approaches to Agricultural Marketing Analysis
There are five major approaches to the analysis of marketing problems. This article gives a brief description of the five approaches. 1. Functional Approach in Agricultural Marketing This method classifies… Read More
The Role of Agricultural Marketing
The previous article explained that agricultural marketing is the link between production and the consumption of agricultural products. This article focuses on the role of marketing in more detail and… Read More
Agricultural Marketing Channels
This article will explain marketing channels, channels of distribution, and the factors influencing the choice of marketing channels in agriculture. Marketing Channels Marketing channels are the routes through which agricultural… Read More
Agricultural Marketing Surplus
Producer surplus is a measure of producer welfare. It is measured as the difference between what producers are willing and able to supply a good for and the price they… Read More
Agricultural Marketing Functions
Marketing function refers to the act, operation, or service by which the original producer and the final consumer are linked together. As the marketing system becomes more complex, there arises… Read More
Subsidising Agricultural Credit and Inputs in Nigeria
Credit and input subsidy can be defined as the timely provision of agricultural credit and inputs to farmers at a price lower than the prevailing market price to make them… Read More
Agricultural Loan Delinquency and Diversion in Nigeria
In previous articles, it was highlighted that financial institutions face numerous challenges in offering credit to farmers. When farmers take loans in Nigeria, many of them struggle with repayment. Some… Read More